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: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

Description :

PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6%, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

Description :

PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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by James Surowiecki : The Wisdom of Crowds

ISBN : #0385721706 | Date : 2005-08-16

Description :

PDF-04df0 | In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse a… The Wisdom of Crowds


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by Scott Fishman : Sell Even Smarter: Seven More Simple Strategies For Sales Success (30 Minute Sales Coach)

ISBN : #1520130503 | Date : 2017-01-14

Description :

PDF-31dae | Take your sales career to the next level!Do you want to succeed in sales?If you are reading this, the answer to that question is obvious.Looking for help is a step in the right direction.Everybody needs a coach. From Michael Jordan to Muhammad Ali, it has been proven that having the right people in your corner can only increase your odds of finding success.That’s where The 30 Minute Sales Coach co… Sell Even Smarter: Seven More Simple Strategies For Sales Success (30 Minute Sales Coach)


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by Geoffrey A. Moore : Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

ISBN : #0062292986 | Date : 2014-01-28

Description :

PDF-108cf | The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the… Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)


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The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF




by Thomas L. Harris : The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)

ISBN : #0471618853 | Date : 1991-02-07

Description :

PDF-0b689 | The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer’s mind and heart and build strong consumer awareness and preference. However, in today’s “overcommunicated” society, mass and even target advertising lose some of their cost-effectiveness. That’s where “marketing public relations” (MPR) comes in, making the most of the… The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy)


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[Pub.78MBR] The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) PDF | by Thomas L. Harris


The Marketer’s Guide to Public Relations: How Today’s Top Companies are Using the New PR to Gain a Competitive Edge (Wiley Series on Business Strategy) by by Thomas L. Harris

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Future Private Equity Beyond Buyout Ebook PDF 34300eba2

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by Mark Bishop : The Future of Private Equity: Beyond the Mega Buyout

ISBN : # | Date : 2012-10-02

Description :

PDF-f2038 | The easy money that flowed through the banking system prior to 2008 fueled a boom in buy-outs. Now it is gone, how will the private equity industry reinvent itself? A series of interviews with some of the most respected and innovative firms, give rare insights to the strategies that will drive this secretive sector over the next economic cycle…. The Future of Private Equity: Beyond the Mega Buyout


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by Rosanna Garcia : Creating and Marketing New Products and Services

ISBN : #148220360X | Date : 2014-04-11

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PDF-a9024 | It’s no secret that some of the most successful companies, such as 3M, Procter & Gamble, Microsoft, and Mercedes-Benz, are also known for their new product development strategies. Creating and Marketing New Products and Services teaches the key business and marketing principles needed to successfully design and launch new products and services in today’s global market. It begins by providing t… Creating and Marketing New Products and Services


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Brand Destiny Ultimate Bottom Line Ebook PDF 36ad070b6

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by Marc H. Rudov : Brand Is Destiny: The Ultimate Bottom Line

ISBN : # | Date : 2017-02-07

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PDF-35f9f | Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why:Sears went from leader to loserIBM’s revenues shrank 19 quarters in a rowApple’s new spaceship HQ will kill its brandUnions impede the su… Brand Is Destiny: The Ultimate Bottom Line


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by James W. Dudley : 1993 And Beyond: New Strategies for the Enlarged Single Market

ISBN : #0749408405 | Date : 1994-03

Description :

PDF-8abc3 | The author of “1992: Strategies for the Single Market” returns with a new book that examines the implications for companies operating in Europe in the light of the recent EC/EFTA treaty and the creation of a much enlarged single European market in the form of the European Economic Area. Providing an overview of how the Single Market has changed, the text covers key issues such as: researching the … 1993 And Beyond: New Strategies for the Enlarged Single Market


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1993 And Beyond: New Strategies for the Enlarged Single Market by by James W. Dudley

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by BusinessNews Publishing : Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-6b4e5 | The must-read summary of David M. Scott’s book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.This complete summary of the ideas from David M. Scott’s book “The New Rules of Marketing and PR” describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertis… Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book


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by Janet Rubio : Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth

ISBN : #0471035130 | Date : 2002-02-11

Description :

PDF-e7956 | Introduces a powerful, ten-step approach to forging strong, life-long relationships with any company’s most valuable customers Two former Dell executives turned Fortune 500 consultants reveal the incredibly successfully, ten-step program they instituted at the world’s number-one PC manufacturer for finding profitable customers, building and maintaining lasting relationships with them, and allocat… Planting Flowers, Pulling Weeds: Identifying Your Most Profitable Customers to Ensure a Lifetime of Growth


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by Thomas J. Winninger : Price Wars: A Strategy Guide to Winning the Battle for the Customer

ISBN : #0761501649 | Date : 1995-11

Description :

PDF-bc397 | “A real winner”. — Ken Blanchard, co-author, The One Minute Manager”This great book is money in the bank for any business owner!” — Og Mandino, bestselling author and speakerThomas J. Winninger has shown the best in the business how to stay on top. Now he shares the secrets of winning the war against discount outlets and mass merchants…. Price Wars: A Strategy Guide to Winning the Battle for the Customer


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by Henny Lena Holzhauser : Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)

ISBN : #3658114630 | Date : 2015-10-09

Description :

PDF-b55bf | Henny Lena Holzhauser analysiert die Gründe, warum mittelgroße Familienunternehmen Strategische Managementkonzepte nicht verwenden, welche Anlässe zu einer Anwendung führen können und welche Besonderheiten bei der Entwicklung von Konzepten beachtet werden müssen. Der Fokus liegt auf dem Kern des Erfolges: Den Kunden. Im Kontext vergangener Erfolge und dem Durchleben von Unternehmenskrisen en… Strategische Kundenanalyse in mittelgroßen Familienunternehmen: Eine Analyse in der Automobilzulieferindustrie (German Edition)


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Who Dares Sells Ultimate Anything PDF 5e400eb10

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Who Dares Sells: Ultimate Guide to Selling Anything to Anyone PDF




by Patrick Ellis : Who Dares Sells: Ultimate Guide to Selling Anything to Anyone

ISBN : #0722535309 | Date : 1997-09-15

Description :

PDF-ddd5b | Promoting success in the business of sales, Patrick Ellis, international sales expert, reveals creative, dynamic selling principles, tactics and techniques. He presents advice on: how to use psychology effectively in sales; how to deal with 60 different types of buyer; how to plan for success; sales pitfalls and how to avoid them; closing techniques; how to read non-verbal signs from the buyer; an… Who Dares Sells: Ultimate Guide to Selling Anything to Anyone


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[Pub.25Xrp] Who Dares Sells: Ultimate Guide to Selling Anything to Anyone PDF | by Patrick Ellis


Who Dares Sells: Ultimate Guide to Selling Anything to Anyone by by Patrick Ellis

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